LOGO DESIGN & BRAND CREATION
Brands are so much more than a logo - they are a key part of your business strategy.
IT'S WHO YOU ARE
The logo is a symbol - it's a symbol that gets attached to you and your company. You are your brand, not the logo mark itself.
Where the logo shines is recognition. Firstly the concept has connections to your brand - then it's seen and you are recognised.
HAVE A STORY
Storytelling in business is incredibly powerful. Knowing the story behind your brand is the basis of your values and vision in business.
A logo can not be one thing and everything. Feeling comfortable with a design can take time. Accept new things with an open mind.
Use rationale, data and research to prove concepts. Then apply those to your brand to get it over the line when that's a challenge.
Tactile and personal - that is what makes great stationery. However, it is often the safe place to explore brand collateral concepts.
Now rapid to develop using platforms like invision, Squarespace and Webflow so you can see your brand online and interact.